Introducing a concise journey map outlining the entire process for large-scale farmers to join sustainability campaigns. This analysis pinpoints key actions, highlights pain points, and reveals engagement opportunities.
Journey Map
This project involved a focused usability study on a sustainable agriculture platform, with the key objective of fostering user self-sufficiency and minimizing reliance on customer support.
Usability Test
This project involved a concentrated study on the primary navigation of an operation and retail platform. Utilizing tree testing, card sorting, and surveys, the aim was to optimize the platform's navigation to boost adoption and usability.
Navigation Test
Hello!
My name is Sanaz /sânâz/ and this is my portfolio website where you can see some examples of the case studies that I have worked on.
I currently work full-time as a UX researcher and call the beautiful city of Boulder, Colorado my home. My journey in the design field began in 2006, and it's been a fascinating evolution. I started with a strong foundation in industrial/product design, earning both my BA and MA in the field. While I initially relished the world of physical objects, my passion gradually shifted toward the digital realm, particularly in research.
For the past few years, I've been immersed in the world of UX research, and it's where I've found my calling. My primary focus and fervor lie in qualitative research and strategic work.
How I can help…
UX Research:
Whether your project is in its infancy or refining an existing product, I offer expertise in both generative and evaluative UX research. Together, we'll chart a strategic course to achieve your goals and uncover valuable insights. Let's elevate your user experience and drive success.
Workshop Facilitation:
In the pursuit of collaborative breakthroughs, sometimes all it takes is a well-facilitated workshop. With a passion for these dynamic sessions, I specialize in planning, guiding, and synthesizing workshops. Let's turn your ideas into actionable plans through the power of engaging and productive workshops.
UX & Product Strategy:
Feeling a bit lost in the vast landscape of possibilities? If you're unsure about your next steps or how to mitigate risks, I'm here to help. By leveraging research, I can assist you in crafting a strategy tailored to your unique challenges and goals. Let's transform uncertainty into a clear path forward.
Research Ops:
Building a self-sufficient research team or enhancing organizational efficiency – I've got you covered. Whether it's setting up streamlined processes, providing organizational insights, or kicking off seamless recruitment, I can guide your team toward research excellence. Let's work together to ensure your team is well-equipped and empowered for success.