Experience
Dec 2021- Present| Nutrien Ag Solutions
Senior UX Researcher 
Working with multiple teams that are focused on the farmers’ experience using our digital tools for sustainability projects, agronomic information, and account management. Additionally, leading multiple discovery research efforts to shape and inform new capabilities of our platform for both farmers and employees
Jun 2019 - Dec 2021| Nutrien Ag Solutions
UX Researcher 
Working with designers, product managers, and business owners on bringing the right digital experience to the agriculture industry. In this role, I lead the research efforts for the sustainability pillar and I conduct and synthesize various types of research including surveys, interviews, usability tests, concept tests, and field studies.
Apr 2019 - Jul 2019| <div>ersity
UX Design and Strategy Consultant
Working on the onboarding process, value proposition communication, data visualization, usability testing, and feasible business models.
Aug 2016 - Dec 2018 | Adventure Solutions
Creative Director
Taking projects from research to concepts and production-ready designs in the fields of Ninja, Parkour, Climbing, Zipline, and aerial parks. Each project is unique in terms of size, age group, and degrees of athleticism. At the same time, we try to standardize elements and create a library of interchangeable obstacles. The core feature of all projects is a sense of adventure.
As the lead designer, I manage priorities within the design group, allocate tasks, and communicate on behalf of design both internally and externally.
Jan 2016 - Aug 2016 | Adventure Solutions
Product Designer and Researcher
Designing Ninja Warrior courses based on clients’ space, budget, target customers, and the desired level of difficulty. Additionally, I was involved in the R&D process for novel Ninja elements.
Jul 2015 - Jan 2019 | Holoma Inc.
Product Design Consultant
Designing a large range of consumer products, providing research, ideation, 3d modeling, and rendering services. Ensuring that the products are aligned with clients’ brand identity while remaining manufacturable and cost-effective.
2015 | Savannah College of Art and Design
Digital Lab Technician
Aiding students in their prototype and project finalization through 3D printing, laser cutting, and large-format printing.
2015 | Reebok® - SCAD sponsored project
Project Manager
A collaborative project to research, explore, and develop ways in which Reebok could use material scrap, cutoffs, end-of-roll fabrics, and discontinued fabric to create products.
2013 | Fossil® - SCAD sponsored project
Product Designer
A collaborative project to design innovative watch concepts based on the Fossil® brand.
2009-2010 | Dorsa Leather Company, Tehran 
Lead Designer
Lead studio designer for youth market leather accessory products. Responsible for trend analysis, consumer research, prototyping, manufacturing, and new materials research.

Licenses and Certifications
2023 | Nielsen Norman Group
UX Master Certificate
Specialty in UX Management and UX Research.
2021 | University of Michigan
Human Factors Engineering Program
2020 | MeasuringU
UX Research
2020 | Nielsen Norman Group
UX ResearchSpecialty
2010 | Domus Academy
Certification, Accessory Design 
Education
2015 | Savannah College of Art and Design (SCAD)
Master of Arts, Industrial Design 
2010 | University of Art, Tehran
Bachelor of Arts, Industrial Design

Awards
2015 | Pernod Ricard® "Connected Bottles" design challenge
Awarded second place
2012-2014 | Artists and Honors scholarship
Savannah College of Art and Design
2010 | Cited for best thesis of the year
University of Art, Tehran 

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